The truth is out there

Memes are the most important cultural expression to come out of the age of the internet. Memes are the obiter dictum ephemeral byproduct of our innate need to share our thoughts and feelings with other humans while interacting in the cold and brutally insensitive arena that is social media. Memes serve as permanent avatars and virtual emotional gladiators in the colosseum of public opinion. Memes wage wars in instances of perfect raw emotion, echoing resolutely across the digital divide, and are thus immaculate.

Memes serve to enable our conscious desire to reach out and touch the lives of our fellow human beings, coupled with our collective inability to find anything good to talk about. Hence our fascination with talking about the weather. "Oh, um, hey, person with a name I'm supposed to know. Gosh, the sun's out, isn't it?" Responded with, "Yup."  Back in the day, you'd have to go out into your front yard to get such deep down feels from a passerby, but now people we've never even met before can inspire us into noble pursuit or fits of keyboard smashing rage, all while nestled comfortably from their couch and ours.

Meme's inspire us to be better by pointing out our weaknesses as a species, glorifying our noblest pursuits, and also to catalog to verify the number of things that Chuck Norris can punch out of existence. "Here's your official list of things Chuck Norris is tougher than, Dr. Holmes." "Ah yes, the complete list of things in the known universe. Thank you, Watson." Yes, the internet has been very kind to Chuck Norris. And, um, for good reason, Mr. Norris, sir.

Memes often serve as messages to the future self from a moment in time when some brief clarity overtakes a person, whoever's fault that might be, and guides them to find an insight that is not to be forgotten. Usually this is a message to the self, such as to hang on to the rope, or to remember that someone loves you, especially when some insensitive cretin manages to suck all the air out of the room, even when that someone turns out to be you.

So, we have two memes for this blog. The first is our mantra. It has been the last two years of our lives, and is an expression who we are as people. This concept has guided us into the many projects that we now endeavor in. It is about being stronger than you realize that you are, and then living in the skin you are in. It is about walking the walk, and also owning it, because failure is a possibility, but refusing to get back up when you're face first in the dirt is not an option.

---

Never quit, even when it hurts, especially when it hurts, because survivors keep getting back up, and leaders do not fear falling down again. Never quit.

---

The second meme has a UFO vibe. I wanted a 1950s sci-fi movie, desaturated kind of feel to the meme, like 50 Foot Tall Woman meets Lost in Space. 

​It is in homage to the estimated 1000 bottles of Mentality Nail Polish in the square bottle that are in the hands of the public, that were made in non-Arminex base and thus not part of the ridiculous scandal that company created in the indie nail polish scene. I mean seriously, had they never heard of the FDA? GTFO of here, Arminex! We kicked you off Etsy, and then kicked straight out of business. No one even wants to buy out your brand, even in court-ordered bankruptcy liquidation, punks! (cracks knuckles) Excuse me, I'm a bit passionate about that subject.

---

People who don't believe in aliens have probably never had an anal probe.

---

So, what remains for now, is some of the rarest and most exclusive polishes that ever existed in the indie nail polish scene: Mentality Nail Polish in the square bottle. And yes, there is a unicorn out there. There is a single complete collection of Mentality Nail Polish in the square bottle. We named it The Braun Collection. We believe it is the most exclusive nail polish collection in the world and represents all of our gloss, holographic, stamping, matte, you name it. No one else has the complete collection, at least for now. It is from the last run that we made before we closed up shop to kick Arminex's rear end into Chapter 7 oblivion. (insert sound of Arminex swooshing into trash can from 3-point range) Booyah!

But, enough about that. We'll divvy up the details on the manis for these two pics, and their related manis in our first installment of the Mentality Zombie Files, coming up next. See you then!